Mr. Winch is a Vice President at Opinion Dynamics who serves as a senior technical resource on a variety of projects across North America. He has over 25 years of energy evaluation and market research experience, having led some of the largest evaluation efforts performed in the industry. A methodological expert, Rick works to challenge the status quo, and adheres to the Opinion Dynamics mantra that all work should be custom. Rick has considerable experience designing and implementing evaluation approaches and data collection strategies to suit the needs of our clients and has directed numerous research efforts in support of energy efficiency program evaluations, market assessments, and broader market research studies. Rick specializes in designing and implementing innovative market-based research approaches to assess the impact of energy-efficiency programs. Prior to joining Opinion Dynamics, he was the lead residential evaluation contractor for Wisconsin Focus on Energy for eight years and is one of the only evaluation professionals in the nation who has successfully designed, initiated, and maintained the collection of detailed equipment sales data from both distributors and contractors as key inputs to program impact assessments. Rick holds a BBA from St. Norbert College and an MBA from the University of Wisconsin-Madison.