Smart Grid, Demand Response, and Behavior

With the introduction and deployment of smarter infrastructure, the energy industry is uniquely poised to deliver innovative products, services, and programs to consumers. At Opinion Dynamics, we offer you rigorous and insight-driven market, social, and behavioral research to help you meet and capture new market and program opportunities as they emerge. 

No other firm has more depth of experience in human and organizational behavior in energy. We can help you unleash the potential of the smart grid by delivering research designed to identify, measure, and capitalize on the daily practices of residential and commercial end users. From pilots to mature programs, from revenue-focused products to capacity markets, we offer research and consulting services to meet your needs.

Smart Grid, Demand Response, and Behavior Services


Demand Response

Opinion Dynamics offers load impact analysis and substantive process evaluations for residential and commercial demand response programs. Our work includes load impact studies, from voluntary and contractual load shedding programs to dispatchable and managed energy efforts.

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Information Feedback

Our team is skilled in a wide range of feedback programs, such as home energy reports, online portals, in-home displays, and home area networks. With proficiency in experimental and quasi-experimental approaches, we deliver market, process, and impact research, as well as policy advising.

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Social and Behavioral Research

We apply social and behavioral research techniques to help you gain insights into your consumers. From ethnography to statistical modeling, we reveal behavioral patterns to help you measure and enhance your offerings.

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