Demand Response

Opinion Dynamics offers our clients objective and rigorous research and evaluation of residential and commercial demand response programs. Our expertise is rooted in our deep understanding of optimal program design, customer research, and experience evaluating technology, tariff, and/or time-based demand response programs. We offer you insight into program design and planning from the perspective of evaluators and social scientists; we provide you with a results-focused perspective that considers the behaviors, drivers, and barriers of end users to examine both the market capacity and willingness to shed and shift load. 


Critical Peak Pricing and Time-of-Use Demand Response

We offer you rigorous peak savings analysis for event-based demand response programs that consider your specific program design, data available for analysis, and market requirements. Our research and segmentation analysis allows you to make smart choices about how to best develop pricing incentives to encourage the optimal use of your electricity.


Managed Energy

Utilities are seeking ways to offer enhanced energy management and services to their customers. Whether it’s in-home displays, remote energy control, or other forms of managed energy, we know the right questions to ask your customers to help you develop your new energy services programs.


Customer Research on Demand Response Technologies and Tariffs

Opinion Dynamics has in-depth expertise in customer research and can leverage this information to define how customers interact with demand response programs, including their reaction to price signals and program notifications, use of technology, and the measurement of persistence over time. This information is critical for optimizing demand response program design and effectiveness.


Program Design and Planning

Opinion Dynamics is a looked-to leader for formative and pilot research in new programs. We offer you extensive experience with demand response impact analysis. We give you support and guidance on critical issues for planning such as geography, customer population characteristics, timing and duration of events, and customer engagement.