Behavioral Propensity Scoring

All behaviors have patterns and we can help you unlock these patterns to identify who is most likely to take action on your products and services. Drawing on our long history in political science, Opinion Dynamics has pioneered micro-targeting and segmentation techniques for the energy industry. Are you looking to get more customers to participate in your programs? Are you looking to identify which customers will invest in upgrades or adopt new technologies? Through our customized behavioral propensity scoring techniques, we will help you identify trends in consumer behavior to develop data and models to increase your success. These techniques have led to over a 400% increase in customer participation! We are here to help you meet and exceed your goals using these techniques.