Social and Behavioral Research

We apply social and behavioral research techniques to help you gain insights into your consumers. Through ethnography and statistical modeling, we reveal behavioral patterns to help you measure and enhance your offerings. Our teams of social scientists are always looking beyond standard energy program evaluation techniques to leverage new methodologies that can help you unearth the behavioral and social drivers to your program success. We have pioneered the use of multiple research techniques in energy—from anthropology, sociology, and political science to consumer product development and design. Unlike our competitors, our team of researchers looks beyond pure economic drivers to examine what it will take socially, culturally, and behaviorally to meet energy program goals and demands. No other team will serve you better in your program design and evaluation by answering your questions of “how?” and “why?” as well as “how much?”