About Us

Who We Are

Flexible, Independent, Custom

Dynamically Different

We have earned a reputation for tackling robust, multi-faceted projects that require both technical and project management excellence. Our client-focused approach rests upon three pillars:

  • Flexibility: We know one thing when we start a project—things will change! We develop our scopes as a living document that address changing priorities and objectives throughout a project ensuring our deliverables meet our client needs.
  • Independence: We are independently owned and operated—our executive staff have lived and breathed this work for almost 30 years. We are trusted advisors who are focused on providing accurate and defensible information to allow our clients to make key decisions.  No outside influences change this approach.
  • Custom approach: We utilize our experience to focus on the nuances of a project, which allows us to customize our approach to each engagement.

Stronger Together

At Opinion Dynamics, we are dedicated to fostering a diverse, Equitable, and inclusive work environment.

Different viewpoints, opinions, and ideas can propel innovation and drive change for good.  Our commitment to fostering diversity, equity,  and inclusion at all levels of our company starts with hiring and retaining individuals with an array of talents and backgrounds. We all benefit when everyone can bring their authentic selves to work. Not only our employees, everyone. We actively seek out collaborators and suppliers that share this commitment. Together, we can solve the complex challenges facing the energy industry for the betterment of a changingand increasingly diverseworld.

Proven Success

By The Numbers

Since 1987, Opinion Dynamics has been a market leader in providing our clients with accurate and actionable information regarding energy and how people consume it. Our staff consists of over 70 energy-focused experts who inform our clients on strategic planning and operational enhancement through the continuous development and improvement of methodologies, technology, and innovative research.


professionals focused solely on energy

Get to Know Our Consultants

Spotlight of Our Professionals

Kyle Schultz

Senior Consultant

What I love most about my job is that I get to conduct research that supports decarbonization efforts while working alongside curious and passionate people. On the weekends you can catch me playing a game of spike ball, hiking in the mountains, or planning my next adventure.

Abhishek Jaiswal

Principal Consultant, Data Analytics

I work with the life cycle of the data within the organization and am responsible for ensuring the quality and fitness for purpose of the organization’s data assets, including analysis and management. After work, you can find me refining my martial arts skill, doodling and learning ukulele.

Careers at Opinion Dynamics

Discover what it’s like to work here

Work with purpose. Every day our staff tackle projects that make a meaningful impact on sustainability. Measuring the way people use energy informs strategies and methodologies for carbon reduction and adapting the grid to become more agile through sustainable solutions. For our staff, their daily work has a purpose well beyond what we produce for any given project. Their solutions focus on future energy goals to make the world a more hospitable place for generations to come. Interested in taking part?

“We celebrate the winter solstice, and the picture I shared with you is from last year’s Yaldā Night. On that night, we gather around a table of fruits and other spreads and read the collected poems of Hafez, a famous poet. The book is kind of like a deck of fortune telling cards. You flip to a random page and read whatever poem your hand lands on.”
 – Masha Safari, Managing Consultant
“Ah, I hear the Folgers jingle in my head, with a slight twist: ‘The best part of waking up (on Thanksgiving) is a turkey in your deep fryer.’ Doesn’t quite roll off the tongue like the original, but the sensory satisfaction is there. Sometime in the past—after I moved to Boston and before I had my own children—my parents embraced deep-frying our Thanksgiving turkeys. The southern backdrop of this (I grew up in South Carolina) is ideal. The fall is crisp with explosive colors (yes, New Englanders, there is foliage with a drawl), and it’s a beautiful time of year to sit outside with friends and family, share stories, laugh, and wait for the turkey to emerge from the fryer. This has become a wonderful tradition that I appreciate more each year and now share with my own family. Best part, besides being absolutely delicious, is that this also works well in New England for Thanksgiving and for Christmas in the Carolinas.”
 – Yvonne Abel, Head of People and Culture
“My family has a tradition of making Christmas ornaments that have notes for all the important things that happened to us that year. These are some of the ornaments we made to celebrate my niece and nephew.”
 – Laura Small, Managing Consultant of Data Analytics at Opinion Dynamics
“So…we light our turkeys on fire…
These are the before and after pictures. We do this every Thanksgiving, and I am not entirely sure why to be honest. The guy doing the lighting is my grandfather (a.k.a. my Jiddo), Ahmad El-Hindi. He immigrated from Palestine to go to Syracuse University in 1948 and has cultivated a large community in the Syracuse area. With the exception of last year, he hosts a Thanksgiving dinner with about 30 to 50 people every year. Many of these folks are related to us (we have a large family), but you can always find a number of new faces. 

In particular, he is great about inviting people that are new to this country or are visiting and aren’t familiar with the idea of an American Thanksgiving. He is so inclusive that he often creates some challenges on the day of. We often need to find more places for people to sit, but there is always enough food. Again, not sure why the tradition started, but it has always been a great way for us to come together to celebrate each other’s company, give thanks for all that we share, and kick off a great feast.” 
– Paul Wasmund, Associate Director at Opinion Dynamics
“As a childless millennial, my Christmas tradition is spoiling my two kittens rotten with treats, toys, and love.” 
- Jenna DeFrancisco, Consultant at Opinion Dynamics
“A photo documenting our family’s decade long tradition of holding a Thanksgiving Talent Show. After dinner, we gather around and put on plays, lip sync battles, dances, skits, etc. No act means no dessert!

This year, my husband, children, and I won 1st place (see the plaque to the left with the mounted green Yogurtland spoon, which was what we originally gave away each year until we got our act together). My family told a story called “An Adventure with Howie” while drawing shapes to symbolize various places we visited. Together the shapes formed a turkey! Howie is my brother-in-law who manages to bring our whole family on his crazy adventures.” 
– Dr. Aaiysha Khursheed, Principal Consultant
Greeting the sunrise! Winter solstice festival

“We start a fire on the eve of the Winter Solstice with our Yule Log. We use a log cut from a previous holiday tree. (We use a fake tree at least every other year, so we cut multiple logs from fresh trees when we get them and let the logs dry in our basement until it’s time for the Yule Log. Then we stay up all night, keeping a candle burning after the Yule Log burns out, until the sunrise. We greet the sunrise with the song Sol Invictus.

On Solstice we all get one gift from family (Ada & one parent buy for Evey & the other parent and vice versa). We also get matching pjs and one book each plus a book to read as a family. We’re letting the kids stay up all night for the first time this year & plan on playing games, reading, etc. At sunset, we talk about the past year and what we want to let go of & write it on paper then burn it with the Yule log. We also talk about our goals & hopes for the next year. I think this year we will attach those the the Yule log we’ll burn next year so we can review them and burn them to make space for new dreams, hopes, & goals.”
 – Liz Law, Editor and Content Specialist at Opinion Dynamics
“We usually kick off our holiday season with a visit from our elf, Buddy. Last year, the kids were surprised to find him in the treehouse. This year, he showed up wearing Mickey Mouse ears and joined them on a surprise trip to Disneyland.

Other traditions also include keeping the naughty elf, Blu, away from the tree.”
 –Lisa Pagliuca, Director of Marketing and Communications at Opinion Dynamics
“My grandmother made a big fuss about holiday meals. Everything had to be just right. She loved decorating and setting the table with the fancy silverware, linens, and chocolate. Thanksgiving brought chocolate turkeys; Christmas meant chocolate trees; and Easter meant chocolate bunnies. That chocolate was not only a decoration but also the “carrot” that cajoled me into eating vegetables. Her judgmental stare-down helped as well. The chocolate was the solid kind that’s so rich you get a stomachache that is so worth it. 

My sister now hosts the holidays, and she happily continues this chocolate tradition. I don’t even eat the chocolate now, nor do I need it to convince me to eat vegetables, but the beautiful table settings always bring a smile to my face. It continues to incentivize my nieces and nephews to eat those vegetables, and they still ask to eat it before the meal has even begun, just as my siblings, cousins, and I did. This photo is from Thanksgiving 2021.” – Mary Ridgely, Business Administrator at Opinion Dynamics
As we write the final chapter for 2021, we wanted to take a moment to wish everyone a wonderful holiday season! 

As the end of the year is often a time for reflection and family with celebrations rich in tradition - we asked our staff to share the stories behind some of their amazing holiday traditions!
Meet our newest director, Bradley Campbell, PMP. Bradley joins us with more than 25 years of industry-specific experience. Bradley is an alumnus of the University of Wisconsin, where he earned bachelor’s degrees in Portuguese, philosophy, history, and the history of science, as well as a master’s degree in public affairs. Originally from the Northlands of Wisconsin, Bradley has since settled down in Madison, Wisconsin, with his wife and sons and will join us remotely. 

When Bradley isn’t working, he likes to retire to his cottage on Lake Koshkonong with his wife, who he describes as an “absolutely amazing person” and “the best (step)mother I could have dreamed of having in my boy’s lives.” There, he spends hours on end sitting by a fire and gazing out at the water: “I can pass an entire day doing nothing but that,” he explains, “especially in the quiet of winter.” In the coming spring, Bradley looks forward to taking his son to England and Scotland for his 18th birthday, since he missed out on previous celebrations during the pandemic. After that, Chile, Argentina, and Southeast Asia are on the Campbell family’s travel wish list, as well as a special trip to Zimbabwe, where his host son is from. 

When asked what song he could listen to over and over again, Bradley responded, “I cant think of a specific one. However, I did not discover The Wall until my freshman year of college (seriously) and listened to that on repeat until my roommate threatened unspeakable things if I did not play something – anything – else.”
Opinion Dynamics welcomes our new associate consultant, Jack Riccardo. As a 2021 graduate of Brown University, Jack joins the Waltham office, with degrees in public policy and literary arts. For the past two years, he worked for the National LGBT Bar Association, where he drafted policy briefs, helped develop legislation, and coordinated extensive lobbying efforts on behalf of the organization. Jack was drawn to Opinion Dynamics’ focus on energy efficiency and decarbonization efforts across the country, believing it to be “the most pressing endeavors of our time.”

Jack unwinds from work by going for a long run, crafting “a way-too elaborate home-cooked meal,” or tapping into his creative side through writing. He enjoys reading classic authors such as Toni Morrison and Stephen King but likes to round out his highbrow tastes with a good dose of Buffy the Vampire Slayer. If you ever walk past his desk and see Jack wearing headphones, there’s a 9 out of 10 chance he’s listening to Adele or Glass Animals. Jack has journeyed abroad to Poland and Iceland and spent a stint of his travels farming on a vineyard in Italy through the Worldwide Opportunities on Organic Farms initiative. 

When asked to name the one thing he never grows weary of talking about, Jack responded, “I could probably talk about writing for hours (books, creative writing, analytical writing, essay writing, etc.) and politics (to a certain degree, I have to be in the mood or fired up about an issue).”
Meet Michelle Lucy, an associate consultant at Opinion Dynamics. Michelle joins us after graduating from the University of Maine with a bachelor’s degree in abnormal and social psychology and working as a Solar Energy Consultant. She was drawn to Opinion Dynamics for our “unique approach of using social science to answer the ‘whys’ behind emerging questions in energy efficiency.” Though she has deep expertise in psychology, data analysis, sustainability, and renewable energy, she is also your go-to for anything music- or True Crime-related. 

A native of Maine, Michelle recently took a leap to the West Coast, settling down for the time being in San Diego, California. Since moving, she’s embraced her nomadic side, taking long road trips across the West Coast to “see as much as possible” and stopping occasionally to visit a local shop, market, or museum. When she’s not in the office or on the road, you can find her exploring new art forms, playing chess, or planning her next trip to Montana, Northern Idaho, or Banff National Park. 

When asked which song she could listen to repeatedly, Michelle responded: “I accidentally found myself in the top .05% of listeners for The Smith’s on Spotify last year. (I am embarrassed to admit this.)
With more than 28 years of relevant survey experience and a certification in Market Research Project Direction (CASRO), Kitty will serve as the Survey Operations Lead at Opinion Dynamics. As someone who’s deeply passionate about preserving and protecting the environment, Kitty looks forward to learning more about energy conservation, while sharing her love of market research. 

Kitty joins us remotely from Virginia Beach, where she frequently reaps the benefits of live boardwalk music and beautiful fishing weather year-round. When she’s not analyzing data or designing questionnaires, you will most likely find her on the shoreline, catch and releasing fish, ambling along the beach, or flitting through the Harry Potter series for the umpteenth time. Kitty has travelled to more than half of the contiguous states, Europe, and a few of the Caribbean islands. Next up on her list of places to see is Alaska and North Central/Western Canada. 

When asked what might surprise her coworkers to learn about their new teammate, Kitty responded, “I have been associated with the Girl Scouts since I was a small child. I have one daughter who just graduated from college and she is also a lifelong scout. Camping, cookies, and empowerment were always important topics at our dinner table. I currently support the local Girl Scout competitive canoe racing team.”
Introducing our newest Senior Consultant, Alex Carratti! Alex hails from San Marcos, California, and will be supporting Opinion Dynamics’ Engineering Team from our San Diego office. With a bachelor’s degree in applied physics from California State University, San Marcos, Alex offers a wide range of skills in engineering methods, building science, Spanish, and mathematics. 

In his free time, you’ll most likely find Alex scaling a craig, carting a rucksack through the mountains, skiing, or attempting just about any outdoor recreational activity. He has travelled as far as Europe and Asia and looks forward to backpacking through South America next. On the weekends he does decide to stay in, you just might find him playing jazz or funk saxophone at a local restaurant near you!

When asked to describe what drew him to Opinion Dynamics, Alex replied, “The industry we’re working in and the impact we’re having on the world and the climate. This is a huge motivator for me!”
Before sliding into a turkey-induced coma, we wanted to take a moment to reflect on our amazing team at Opinion Dynamics! We are continuously grateful for the passionate and driven people who make up our team, and we are equally thrilled to welcome in a group of new people drawn to our mission. 

Introducing the latest additions to our team:
Opinion Dynamics, Paul Wasmund (Associate Director) shares a snapshot of his adorable travel companions – in tow – on Shelter Island, NY, Situated in the prongs of the North and South forks of Long Island— nearly one-third of this 8000-acre Island is owned by the Nature Conservancy and kept in a forever-wild state!

#nationalhikingday #nature #explore #landscape #hikingadventures #kidtravel
Over the summer, Kyle Warner (Engineering Consultant) kayaked and swam through crystal-clear water mirroring Mammoth Mountain—a name that appropriately captures the magnitude of an 11,053-foot-tall landmass looming over a cluster of lakes. During his visit to California, he also trekked through the oldest nature preserve in the United States: Yosemite National Park. 

#nationalhikingday #nature #hiking #mountains #adventure #travel #outdoors #naturephotography
“It was interesting to see how quickly the landscape changed from beautiful trees and fall colors to desert. And of course, the temperature would drop even quicker after sunset.” –Malena Hernandez (Consultant) on her camping trip to Mount Laguna, California, in early October of this year. 

#nationalhikingday #nature #hiking #mountains #adventure #travel #outdoors #naturephotography #goexplore
This dreamy seascape was captured by Mary Ridgely (Business Administrator) and is one of her favorite places on the West Coast: Cape Blanco Lighthouse, an iconic destination on the Southern Coast of Oregon! 

#nationalhikingday #adventure #travel #outdoors #naturephotography #explore

Industry Engagement

Subject Matter Experts

Our staff drives innovation and thought leadership throughout our industry. Members of our team provide leadership to our industry through participating in boards, writing papers, serving on committees, providing thought leadership, and speaking at industry events.

Proudly Supporting

Catch our Staff at Upcoming Events

2021 ACEEE Nat'l Conf. - Energy Efficiency as a Resource

EER is the premier conference on policies and programs to reduce energy waste help utilities meet the grid’s demand for electricity. – OCT 19-21

2021 BECC Conference

Join us for BECC’s virtual conference, Reimaging the Future – November 8th -10th, 2021

Save the Date! IEPEC 2022

Proud to be Platmun Sponsors for the next IEPEC conference – Energy Opimization: Evaluation for a Clean & Equitable Future taking place January 18th – 21st 2022 in San Diego, CA.

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