A message from Opinion Dynamics

June 15, 2020

  Recent events in our country bring to light the systemic racism and inequality that pervades our world.  Opinion Dynamics stands with those peacefully rallying for social justice.  Systemic racism is a huge problem in our country and throughout the world, and it is far beyond time to correct it.  Opinion Dynamics has worked hard […]

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When messaging matters most – best practices for utility communications during a crisis

April 14, 2020

  In these unprecedented times of fear and uncertainty related to COVID-19, the last thing people want to be worrying about is energy. Utilities provide critical infrastructure and services to our society; they are experts at keeping the lights on. When issues arise, such as in times of severe weather events, utility crisis communication plans […]

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Energy Efficiency is a Part of the Solution – Let’s Make Sure We Use it

April 1, 2020

In our current COVID-19 world, energy efficiency and demand management efforts can be a part of the solution.  The focus should shift to not only prioritizing low income customers as we have done traditionally, but also broadening the tent to help newly-displaced workers in these uncertain times. Policy makers and regulators must help by adjusting […]

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GHG Legislation and Electrification Make Big Waves in California

March 16, 2020

By Alan Elliott Originally published in AESP Strategies March 2020 edition In 2020, California stands at the precipice of major changes to program design, implementation, and evaluation. At the center of this zeitgeist are two pieces of landmark California climate legislation, SB100 and SB350, which raised the bar for the state’s greenhouse gas (GHG) reduction […]

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Opinion Dynamics Acquires Research Into Action

February 28, 2019

      Waltham, Mass: Opinion Dynamics, the largest independently-owned company specializing in conducting research concerning energy efficiency, demand response and renewable energy efforts, is pleased to announce the acquisition of Research Into Action, a leading company focused on energy evaluation and market insights. “We have admired the work of Research Into Action for a […]

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The Green to Fund Green

September 26, 2018

By Megan Campbell The last ten years have seen an explosion in the number of financing options available for energy efficiency and renewable energy upgrades. With more financing choices than ever, both homeowners and energy efficiency program implementers are looking for the best options for financing energy efficiency upgrades that lead to deeper energy savings. […]

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Discrete Choice Modeling: Choices Speak Louder Than Words

September 25, 2018

By: Evan Tincknell An important yet difficult challenge for any energy-efficiency program is the ability to quantify savings directly attributable to program offerings. To do so, one needs to understand the degree to which customers would have taken comparable energy-saving measures in the program’s absence. Other valuable insights such as which aspects of a product […]

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Let’s Get the ‘Auto’ in Auto M&V Pointed Down the Right Road

August 8, 2018

  By Jeremy Eddy When it comes to the advancement and integration of distributed energy resources (DERs) in a growing number of utility jurisdictions, things are moving at a fast and furious pace. The traditional ‘pipes and wires’ model of utilities generation and distribution of power in a one-way flow is giving way to a […]

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Great Influencers in Energy: Nikola Tesla: Master of Energy

July 10, 2018

  By: Keri Bailey We chose Nikola Tesla as one of our Great Influencers in Energy for not only his incredible intellect and acumen with developing the alternating current, but also for his way-before-his-time advancement of conservation initiatives. Nikola Tesla was born amid a Summer lightning storm* at midnight on July 10, 1856 in the […]

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Great Influencers in Energy: Lord Kelvin: When Electricity and Water Do Mix.

June 26, 2018

          By: Keri Bailey Sir William Thomson, 1st Baron Kelvin of Largs, was born on June 26th, 1824 in Belfast, Northern Ireland. He was a famed physicist, mathematician, engineer, and inventor. Throughout his life, Thomson’s main focus was the practical implementation of science. He achieved fame through his work on submarine […]

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Olivia Patterson Named Vice President

News from Opinion Dynamics WALTHAM, MA. – Opinion Dynamics announced today that Olivia Patterson has been promoted to Vice President, effective immediately. In this new role, Patterson will continue her industry leading work in research surrounding demand response and distributed energy resources, along with providing senior direction to the company’s Data Science team. “Olivia has been […]

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Zero Net Energy for All.

April 17, 2018

Ellen Steiner

By Dr. Ellen Steiner Buildings consume almost half of the energy produced in the United States and produce 45% of all greenhouse gas (GHG) emissions. However, energy savings and GHG reducing opportunities in commercial and residential buildings remain untapped. There is a solution, and it has gained momentum but lacks traction, and that is Zero […]

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