Opinion Dynamics advances knowledge to address emerging energy and social issues
through sound and insightful research. Learn more about our services by clicking the tabs below


Opinion Dynamics goes beyond just providing a number.

Our analysts, engineers, and business consultants support your programs through a rigorous assessment of impacts as well as strategic insights to help you design and build more effective programs. We serve as a trusted partner to ensure your programs exceed expectations.

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You want to leverage smart grid data; we will show you the possibilities.

The smart grid offers new customer engagement and program opportunities. Effectively leveraging smart grid data is the key to successfully implementing any new initiative. From demand side management programs to revenue-focused initiatives, our knowledge of customer behavior and energy markets will ensure you reach your goals.

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Thought leadership and practical experience to move you forward.

Whether it is providing expert testimony, consulting on the design of your programs, or developing evaluation frameworks and defensible technical reference manuals, Opinion Dynamics is committed to supporting you with strategic and clear advising.

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Opinion Dynamics provides actionable insights to bring you closer to your customers.

As you consider new products, programs, and customer engagement strategies, we will support you with incisive market research that brings you closer to the everyday experiences and decision-making practices of your customers.

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Check out our Winter Newsletter: The Eyes Have It!

Opinion Dynamics has been pioneering new approaches to research in energy efficiency. Eye tracking is one method that our clients can take advantage of to gain a unique perspective on how customers perceive and interact with their outreach materials. Read more in our winter newsletter.

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PLMA Spring Conference- April 3-5 (Nashville, TN)

Join Sharyn Barata, Opinion Dynamics SVP of Industry Engagement and PLMA Board Member, at the upcoming PLMA Conference in Nashville, TN.

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CEEIC Spring Symposium (April 25th)

We are looking forward the annual Efficiency Council Spring Symposium in San Francisco where Olivia Patterson will moderate a panel discussion on the challenges of demand response.

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