We bring an unmatched level of project management and technical expertise to our work.
Our industry expertise includes energy efficiency, strategic electrification and decarbonization, transportation electrification, and innovative pricing as well as customer-focused strategies that unlock flexible load.
Who We Serve
Our clients include electric utilities, public utilities commissions, regional energy organizations, energy start-ups and more. The one thing all of our clients have in common is a thirst for the truth. Whether it’s research to scale a pilot program, determine the savings associated with a market intervention, or measure the success of a marketing campaign, we pride ourselves on providing accurate and defensible information.
Where We Began
Our roots are in opinion research. That provided an entry point to our energy clients, where we systematically added core competencies to form our market insights, engineering, data analytics and data management groups. We now provide a comprehensive set of solutions to those seeking factual answers to the toughest questions.
Check out our latest content
California’s Rate Design Revolution
By: Jordan FolksCalifornia is known for many things: Hollywood movie sets, delicious tacos, surf and sand, sweeping mountain ranges, and,...
E Source Acquires Opinion Dynamics
E Source Acquires Opinion Dynamics to Bolster Utility Program Evaluation and Advisory Service CapabilitiesThe acquisition strengthens E Source’s...
Managing a Motherload: The Rise of Commercial and Fleet Load Management
By: Hilary Polis and Hannah MerriamMost utility EV load management programs and technology solutions currently focus on single-family residential...
Making Room for Resilience: Reflections from the Grid Edge
By Kessie AvseikovaResilience has become an increasingly prominent theme in utility and regulatory discussions, spurred by the rising frequency and...
Demand Response Decoded: Understanding the Customer Journey
By Ellen Steiner and Kessie AvseikovaWhen we discuss the future of demand response (DR), the conversation often jumps straight to kilowatts,...
Enhancing Grid Flexibility Through Advanced EV Charging Strategies
Governor Kathy Hochul announced this week that $3 million has been awarded to three projects to advance technologies that can help integrate...
Mind the Mix: How Flexible Load Solutions Interact—and Why It Matters More Than Ever
As electrification and decarbonization efforts accelerate, utilities and policymakers are deploying an ever-growing toolkit of flexible load...
Optimizing Smart Thermostat Demand Response Load Impacts
Smart thermostat direct load control programs are popular nationwide, with program participation frequently reaching tens of thousands of...
Empowering Utility Customers: Lessons from the Flex Alert Campaign
By Danielle FulmerAs extreme weather events and widespread electrification put unprecedented pressure on our power grids, utilities are seeking...
Webinar SCE Charge Ready
Opinion Dynamics is the evaluator for Southern California Edison’s (SCE) Charge Ready Light Duty program (CRLD). This program supports California’s...
Who Makes it to the Finish Line?
Transcript Sarah Naiman, Ph. D (00:10):Hello everyone and welcome to today's installment of our Threads of Equity podcast. My name is Sarah Naiman...
Opinion Dynamics to Support Vermont in Developing a Groundbreaking Clean Heat Standard
WALTHAM, MA, April 16, 2024 – Opinion Dynamics is pleased to announce we have been selected by the Vermont Public Utility Commission to support the...