Portfolio Design & Evaluation

Electrification & Decarbonization

Transportation Electrification

Flexible Load & Pricing


We bring an unmatched level of project management and technical expertise to our work.

Our industry expertise includes energy efficiency, strategic electrification and decarbonization, transportation electrification, and innovative pricing as well as customer-focused strategies that unlock flexible load.

Who We Serve

Our clients include electric utilities, public utilities commissions, regional energy organizations, energy start-ups and more. The one thing all of our clients have in common is a thirst for the truth. Whether it’s research to scale a pilot program, determine the savings associated with a market intervention, or measure the success of a marketing campaign, we pride ourselves on providing accurate and defensible information.

Where We Began

Our roots are in opinion research. That provided an entry point to our energy clients, where we systematically added core competencies to form our market insights, engineering, data analytics and data management groups. We now provide a comprehensive set of solutions to those seeking factual answers to the toughest questions.

Multidisciplinary Team


Our staff includes social scientists, economists, engineers, data scientists, statisticians, data managers, and market researchers. The secret sauce is how we collaborate with each other. Our team comes from a diverse set of backgrounds and experiences—both personally and professionally; however, we all share similar traits: intellectual curiosity, collaborating in a team environment, and pride in providing our clients with the most accurate and useful information possible.

Check out our latest content and upcoming events!

Driving EV Adoption: Electric Utilities are Paving the Way

Research suggests that meeting GHG reduction goals will require replacing about 350 million internal combustion engine vehicles with EVs by 2050. Despite climbing EV sales, there will need to be an exponential increase in consumer adoption to meet these goals.

The Equity Case for TOU Rates

In our latest article post, our staff we debunk some of the common myths and misconceptions about TOU rates and equip energy providers with key considerations and best practices to deliver equitable and mutually beneficial TOU rate structures to their most vulnerable customers.

Latest Press Release - May 20th

Opinion Dynamics is pleased to announce our new website and to announce Olivia Patterson and Megan Campbell have been named Senior Vice Presidents

Corporate Office

1000 Winter Street, Waltham, MA