Emerging Questions. Insightful Answers.

Opinion Dynamics provides insightful analysis on the ways people interact with energy

Electrification & Decarbonization

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Transportation Electrification

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Our industry expertise includes energy efficiency, strategic electrification and decarbonization, transportation electrification, and innovative pricing as well as customer-focused strategies that unlock flexible load.

Who We Serve

Our clients include electric utilities, public utilities commissions, regional energy organizations, energy start-ups and more. The one thing all of our clients have in common is a thirst for the truth. Whether it’s research to scale a pilot program, determine the savings associated with a market intervention, or measure the success of a marketing campaign, we pride ourselves on providing accurate and defensible information.

Where We Began

Our roots are in opinion research. That provided an entry point to our energy clients, where we systematically added core competencies to form our market insights, engineering, data analytics and data management groups. We now provide a comprehensive set of solutions to those seeking factual answers to the toughest questions.

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Multidisciplinary Team

OUR SUBJECT MATTER EXPERTS TACKLE THE ENERGY LANDSCAPE OF TODAY AND OF TOMORROW.

Our staff includes social scientists, economists, engineers, data scientists, statisticians, data managers, and market researchers. The secret sauce is how we collaborate with each other. Our team comes from a diverse set of backgrounds and experiences—both personally and professionally; however, we all share similar traits: intellectual curiosity, collaborating in a team environment, and pride in providing our clients with the most accurate and useful information possible.

Meet Our Management Team

Check out our latest content

Featured Fall Insights

Oct 12, 2022

Curated InsightsFall Conference Collection of Featured InsightsFeatured Work Insights into the connections that shape our industryAs a company that...

The Golden State is Baking, Can Passive Home Construction Offer Relief?

Oct 4, 2022

By Kessie Avseikova California recently endured a punishing heat wave in the beginning of September that shattered temperature records and had...

Electric Demand Response-ability in California

Sep 29, 2022

The official start of Fall this past week, marked by the Fall Equinox, seems to have crept up out of nowhere when we reflect on the...

Fall Conference Season Is here

Sep 27, 2022

Fall Conference Season IS HERE!Ahhh, Fall, that time of year when the temperatures get a little cooler, the air is filled with pumpkin-spice, and...

Threads of Equity Series – Podcast – Equity and Decarbonization

Aug 16, 2022

In our latest podcast, Hannah Merriam and Jen Loomis discuss the hot topic of decarbonization. In the first of a series of decarb-focused podcasts,...

Opinion Dynamics Welcomes Jessica Raker, Director of Engineering

Aug 15, 2022

Opinion Dynamics Welcomes Jessica Raker, Director of EngineeringWALTHAM, MA., August 15, 2022 – Opinion Dynamics is pleased to welcome Jessica Raker...

Opinion Dynamics to Evaluate the Largest Single-Utility EV Charging Program in the US

Jul 27, 2022

News from Opinion Dynamics WALTHAM, Mass, July 27, 2022 – Opinion Dynamics is pleased to announce we have contracted with Southern California Edison...

Podcast – Equity and demand response

Jul 13, 2022

The first in our newest series of podcasts: Join Aaiysha and Kessie as they discuss how equity plays a role in our evaluation and research within d...